diddy makes dreams come true

YOU Could Be the Next Face of Sean John

Tomorrow you have a shot at making your wildest dreams come true, when P. Diddy’s Faces of the Future contest kicks off. The winner will star in Sean John’s fall ad campaign. Contain yourselves — the excitement is almost too much for us, as well. WWD announced the contest today, but also notes that the search will be unveiled on seanjohn.com, Twitter, Diddytv, and other blogs. Would you expect a fewer-platform launch from the man whose Twitter has possibly made Kanye West’s blog irrelevant?

Enter by uploading your photo to the Sean John site between tomorrow and April 29. The general public can log on to vote and comment on potential models, which sounds like either the setup for a lot of hurt feelings, or a great way for entrants to get the cheap thrills they once got on MySpace. The ten entrants with the most votes will meet with Sean John executives during the first week of May. A winner will be announced May 8.

What makes this contest truly glamorous is not that you might see yourself in magazines or on billboards all around the country, if not the world, but that you could get a chance to hang out with Diddy. And his entourage! He might even Twitter about you, his new friend for life five minutes.

Sean John Seeks ‘Faces of the Future’ [WWD]

YOU Could Be the Next Face of Sean John