We’ve been waiting all year to find out which beauty giant would be smart enough to snap up Freida Pinto as its spokesperson, ever since rumors flew a few months ago that Estée Lauder had its eye on her. Well, today L’Oréal announced that they signed the Indian beauty as its official representative. We admit, we’re thrilled: More diversity in ads is a good thing. And L’Oréal didn’t stop there. The company also announced that Evangeline Lilly signed a deal, which means the two actresses now join the ranks of previous brand ambassadors Penelope Cruz, Eva Longoria-Parker, Beyoncé, and Elizabeth Banks. We wonder what else is up the company’s sleeve.
Freida Pinto Signed to L’Oreal [WWD]