Peaches Geldof makes her own magazine, pens an ingenious column for Nylon, has attained unforeseen creative heights as a fashion designer for PPQ, and has given back to the earth with a line of ethical jewelry. Could her résumé be any weightier? Yes. Yes, it can. For she may now add a bullet point for “lingerie model.” The 20-year-old is the new face of Ultimo underwear. Ultimo exec Michelle Mone knew she had to have Peaches after she saw topless photos of her in News of the World. “Peaches was the perfect choice for this campaign,” she tells the Daily Mail. “She’s young, edgy with lashings of style.” And lashings of tattoos and come-hither gazes. Peaches says her father hasn’t seen the pictures yet, but that’s okay because she’s old and wise and can do what she damn well pleases.
’I’m a 20-year-old woman not a 13-year-old girl. I’m glad I can earn money like this…
…Peaches added: ‘I’d rather young girls were looking at a normal body like mine rather than an anorexic model.’
She has a point. And when we look at these pictures, the underwear is the last thing we notice after her vine tattoo, shoes, tramp stamp, do-rag, unappetizing assortment of half-drunk milkshakes, and what looks like a misplaced slice of pizza. Clearly Julia Restoin-Roitfeld didn’t art-direct this.