Matthew Williamson will not shrink back and let you forget about him just because his H&M line has already hit stores. Hence H&M’s premiere of a flashy new commercial for his diffusion line, which feels more like an acid trip than a television advertisement. Fembot models escape boring scenarios like riding pink horses, lying in bed with a man, and standing next to a pool to flock to Matthew’s side after he emerges from a neon, glowing volcano. It’s like a neon-hued cross between The Golden Compass and Men in Black. Does this mean Matthew Williamson is the Will Smith of fashion? Because that would explain so much. Daria Werbowy also stars.
