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Behold: Emma Watson’s Burberry Campaign

So the rumors were true — Emma Watson is the fall 2009 face of Burberry. The campaign, shot by Mario Testino in central London with a view of the River Thames, could not be more British if they used clotted cream as hair gel. A celebrity face represents a shift for the brand, who cast a plethora of models — Lily Donaldson, Eden Clark, Alexina Graham, and Richard Wyndham — for the spring 2009 campaign. For the fall campaign before that, the label cast model Rosie Huntington-Whiteley alongside actor Sam Riley. And Lily Donaldson and Agyness Deyn starred in the spring campaign before that.

This is Emma’s first major campaign, and considering she’s just 19 years old, it’s not a bad start to her modeling career. Indeed, she looks more grown-up than usual (oh, the powers of the hair wisp!). But what’s up with her male friends? Tom Guinness Taylor looks to be about 12 in the shot above. And Emma’s other co-model, Charlie France, looks 14 at best.

Photo: Courtesy of Burberry

But it’s par for the course. Most models haven’t hit puberty yet, anyway. At least Emma has tackled Hogwarts and killed some CGI monsters, or whatever.

Emma Watson as the new face of Burberry [Telegraph UK]
Burberry F/W 09.10 by Mario Testino [Fashion Spot]

Behold: Emma Watson’s Burberry Campaign