Alanis Morissette and Woody Harrelson have partnered on a line of ecofriendly denim called Reco Jeans. Except rather than price them arbitrarily themselves, they’re holding a Dutch auction to find out what potential customers are willing to pay for their pesticide-free pants. The 300 bidders who come closest to the average bid will get a special limited-edition Reco box set including a pair of jeans and an iPod case. Future collections will be priced according to feedback gathered through this auction. What a fabulous, uncomplicated way to launch denim. [Nylon]
