Four years ago, Brittany Pham and Devin Carlson met through mutual friends in Orange County and launched Fremont, a line of men’s and women’s clothing. The company’s aesthetic is based on the “leisure-filled, resort-hopping lifestyle of the late sixties and early seventies,” says Pham. “Fremont Street is the block in Las Vegas where all the first hotels and clubs started cropping up. The Rat Pack partied there and it was such a great look of classic and refined without being too dressed up. We try to make clothes that really can go from day to night like that.” After seasons of lighter, seventies-inspired pieces, the pair went darker for fall, citing an influence stemming from the less-than-frivolous forties. “I looked at old photos of my relatives from the thirties and forties and got a strong sense of their overwhelming perseverance during hard economic times similar to today,” says Devin. Though we love the elegant long silk dresses and dashing double-breasted suits, the fall collection is actually heavy on chic separates to mix and match. Fremont’s pieces, which feature careful attention to detail and fit, range in price from $80 for basic jersey tops to $300 to $450 for the dresses. It’s this style-conscious, yet easy-to-wear look that has fans swooning: Liv Tyler and Jessica Alba have both been photographed in items and we hear that Alexander Wang was recently spotted scooping up a sweater at Opening Ceremony. Lucky for Californians, Fremont has their own boutique that opened last year in Los Angeles, but for those of us here in NYC, the line is also carried at Albertine, Pixie Market, and Barneys, and on 80sPurple.com and RevolveClothing.com. Check out our favorite pieces from fall (coming to stores later this summer).
