Wendy Nichol is three seasons into her eponymous line and can already count Scarlett Johansson and models Kim Noorda and Elizabeth Jagger among her many fans. Not too shabby, considering she is completely self-taught. Following a four-year stint as a buyer and designer at Club Monaco, Nichol left to pursue her own label, which debuted in fall ‘08. Her first collection was a mix of tough leather cuffs, feminine pearl necklaces, and delicate rings, all accented with her now-trademark studs. Nichol’s youngest daughter, Sofia, served as the look-book model, glammed up with red lips and perfecting a pose worthy of a Jurgen Teller–shot Little Marc ad. Nichol shopped the pieces around and landed at Brooklyn’s Bird. Fast forward a year later and the likes of Bergdorf and Barneys Co-op are stocking the ever-expanding line, which now also includes bags. Citing cowboys and Native Americans as her main inspiration, Nichol’s fall collection consists of fringed clutches and horsehair-accented jewelry named after chiefs and princess, outlaws, and notable cowboys and cowgirls. The addition of chains and spikes toughen up Western-inspired pieces, giving it a slick urban vibe. Prices begin at $100 for small studded earrings and top out at $700 for a large fringed saddle bag, with all items sourced and constructed locally. Check out some of our favorite looks from her line.