Rumors of Emma Watson designing a clothing line were hard to believe when they surfaced in June. They were even harder to believe after she told WWD a few weeks ago, when asked about designing her own line, “I’m really not interested in doing it for my own ego. I’m not a designer. If someone asked me to do something that was beneficial to a cause, then maybe I’d consider it, but not just [to be able to say] ‘Look at me! I’ve got my own line!’ [It’s] gotten so ridiculous.” But the rumors are back in the news! This time the British press has Emma designing a line of ethical teen clothes for fair-trade company People Tree. A source told the Daily Mail Emma was “keen to branch out” from acting and influential brands are interested in her since she became the face of Burberry. Of course they are — she’s 19, fabulous, well spoken, college bound, plays a witch, and has no attitude.
The new batch of rumors sounds completely made-up, and we sure hope it is, because the very principle goes against everything we know and love about Emma. As our fashion soul sister, we are trusting her not to let us down by pretending to design things for people to wear. Yet, she is a celebrity, and when it comes to launching clothing lines, none of them can be trusted.