the future

BCBG Starts Selling Spring 2010 Moments After Show Ends

Your shopping calendar is facing a huge shake-up. Just moments after the BCBG show, the line already had two of its spring 2010 looks — as in, two of the looks that appeared on the runway a mere, oh, twenty minutes prior (if even) — available for purchase on its website. The dresses are in stock, ready to ship — but limited quantities are available, obviously. This isn’t Zappos, people. [BCBG via @SamanthaonStyle]

BCBG Starts Selling Spring 2010 Moments After Show Ends