God bless M.A.C. for inviting Gareth Pugh to get in on the action at the downtown Fashion Week at Milk Studios this season, for he has accepted and will screen his latest film, directed by Ruth Hogbenat, at Milk on September 13. “It will hopefully set the mood for my catwalk show, which will take place as usual in Paris,” Pugh says. “It will represent the essence of what the show this season is about, although it couldn’t be further from a trailer, it’s more of an abstract insight.” From 8 to 10 p.m., the movie will be screened for Fashion Week guests, but from 10 p.m. to midnight, non-industry folk can go to Milk and watch the movie. So this is shaping up to be a very democratic Fashion Week. Fashion’s Night Out offers freebies, fabulousness, and celebrities in the flesh for the general public this Thursday. And then everyone can go see Gareth’s film on Sunday. This Fashion Week is so inclusive it’s frightening. What has become of this industry? Has the economic downturn chipped away at its diamond crust of elitism? How will we all feel important?!
Pugh Loves NY [Vogue UK]