Tyra Banks is launching an online magazine called Tyra: Beauty Inside & Out to coincide with tomorrow’s premiere of the thirteenth season of America’s Next Top Model. The magazine includes an audio “manifesto” that tells readers to “dream big, ignore the haters, celebrate uniqueness, and seek the beauty in everything.” Another key message of the publication: Celebrate Tyra. “It’s not just a magazine … it talks back to you,” Tyra said on the Today show this morning. “This is going to allow for a community of women. It’s real and it’s raw and it’s going to allow for a connection to me like you’ve never had before.” Banks sought to bring her followers, fans, and worshipers further into her world by revealing her real hair on today’s talk show, which aired at 4 p.m. EST. Tomorrow, she “spends the entire hour having a no-holds-barred discussion on periods!”
Another media channel. That’s exactly what Tyra needs.
Tyra Banks Launches Web-Only Magazine [FishbowlNY/Mediabistro]