Hot Topic Suffers Without Twilight

Earlier this year, Hot Topic reported surprising gains thanks to sales of Twilight merchandise. However, their latest numbers reveal a 23 percent sales dip in the women’s category from last year. See, this year they didn’t start putting New Moon products on the shelves until October. They should just permanently insert Robert Pattinson’s face into the o’s in the Hot Topic logo. That’ll get 12-year-old girls to spend money on stick-on tattoos year-round. [WWD]

Hot Topic Suffers Without Twilight