Fashion editors and bloggers, fear for your jobs. Oh, we kid, kind of! Fashion stores and labels are taking it upon themselves to launch their own magazines and blogs. Shops like H&M and Forever 21 got into this game a while back (Forever 21’s was at least announced some time ago — the glossy is due out this Friday). But now the higher-end lines are producing content: Chanel and Purple’s Olivier Zahm have paired up to put out 31 Rue Cambon, the inaugural issue of the in-house Chanel magazine (named after the first Chanel boutique). Zahm posted the news on PurpleDiary along with shots of the issue, which he art-directed and designed for Karl. We can only hope the mag has glorious shots of His Hotness Baptiste Giabiconi in various stages of undress.
Not to be outdone, Barneys today announced a series of new initiatives, one of which included launching a blog for merchants and fashion directors. Which means we can get a first-hand look into buying and selecting merch. They’re also expanding the video section online, which will feature a lot more of Simon Doonan. That can only be a good thing. All you laid-off media folk, you know where to apply.
Forever 21 Makes Mag, Olivier Zahm Does It for Chanel [BlackBook]
Barneys Optimistic After Sales Gain [WWD]