This Saturday, Sonia Rykiel’s lingerie collection for H&M hits 1,500 H&M stores. (For the first time in H&M’s designer-collaboration history, you can also find the collection in stand-alone Sonia Rykiel boutiques.) A runway show of the line will take place in Paris tomorrow, and stream live online here beginning at 5 p.m. EST. It’s shaping up to be the Victoria’s Secret fashion show of Europe. The elaborate Alice in Wonderland–inspired concept involves 2.5-meter-high rabbits, a 25- to 30-meter-high replica of the Eiffel Tower, and plenty of balloons and other shenanigans. Whereas Victoria’s Secret models get wings, the models in Rykiel’s H&M show will be carted out on floats in a nexus of two of life’s greatest pleasures, parades and fashion shows.
Pieces in the line range from $12 for thongs to $30 for bras and $114.50 for “Hollywood homewear” items, which include chiffon kimonos, black velour pajamas, and a one-sleeve dress that can double as eveningwear.
H&M has released new images of the collection and behind-the-scenes video of the model fittings and show preparations. Enjoy the panty-fest in the slideshow!
Sonia Rykiel for H&M will launch with a fantasy Paris show on Dec 1 and online streaming [Sassybella]
Sonia Rykiel Previews H&M Lingerie Line [WWD]