At over 25,000 square feet, American Eagle’s new Times Square store is a sight to behold, both inside and out. The building’s façade, which features massive LED screens, blasts videos eighteen hours a day — including images of customers who pose at the store’s miniature photo studio. Inside, there are four sprawling levels carrying both men’s and women’s items, several NYC-exclusive, artist-designed pieces, and a massive denim library that holds over 20,000 pairs of jeans. A highlight of the new location is the top floor, dedicated entirely to aerie, the company’s lingerie and loungewear line. With soft lighting, vintage-inspired décor, and a multitude of cheeky bras and undies, the aerie floor feels like an intimate, pretty boutique. We scoured American Eagle’s new flagship from top to bottom and picked out our favorite items.
American Eagle Outfitters, 1551 Broadway, at 46th St.; 212-205-7260