Beyoncé — oh, just what glorious gift has she brought us this cold, hung-over Friday? Her very own fragrance, of course. The singer is joining the ranks of other celeb perfumers (Brit Brit, J.Lo, Mariah Carey, Avril Lavigne, and Tim McGraw, to name but a handful) and is releasing Heat at the end of January. “A lot of my performances have had fire involved, so we thought ‘Heat,’” she told WWD. As for the red-and-gold bottle: “Also, red is one of my favorite colors, as is gold.”
The scent has notes of red vanilla, orchid, magnolia, neroli, and blush peach, which sounds light and pretty in contrast to the overtly sexy campaign Beyoncé has planned for the rollout. “It’s called Heat, so we wanted the ads to be really steamy and dewy,” she said. “My sexiest moments are when I’m just getting out of the tub or the shower and I’m clean, so I wanted to incorporate that in the ads. The dress was this liquid-y satin.” We’re going to let you sit with that image in your head for a while, though you may as well get used to it — you’re going to be inundated with sexy, liquid Beyoncé everywhere you turn.
Coty, which is licensing the fragrance, has plans for more in the works, so can we expect, say, Sweat to be next? Hey, the woman can make anything sexy, so why not?