Coco Rocha held a contest on her blog for readers to name her clothing line. She won’t reveal the winning entry yet. “I can’t even give you a clue, cause it’s so good!” she told the Daily. Tee hee! But seriously, she added “it’s still in the final, last-minute phase with lawyers putting things together,” which is why she can’t reveal the name. However, she said she hopes to show it in a presentation at New York Fashion Week in September. She added:
“I can tell you that I love the 1800s, costume-y, but elegant, Victorian-inspired clothes. When you wear that style out today, it’s definitely considered costume. I’m trying to take pieces and elements of that era and put it into a modern woman. I also believe 100% that we need affordable clothing. High fashion affordable—that is my big goal for this coming summer.”
Great! Then we won’t have to buy our princess dresses at the Disney store, which is what we’ve been forced to do for ages now.