The style on Jersey Shore is a very special thing. Special in its ugliness, its shamelessness, its freshly laundered-ness. We lie in bed awake at night and wonder if it will catch on. Ironically at first, with girls going out with one or two fresh skunk streaks in their hair, flirting with guys who now have a little more hair gel, not because they think it looks good but because it makes them laugh inside! But then, maybe a real designer will see something in this new club-hopping look, a few weeks later Snooki might find herself as the front-row guest of honor at Marc Jacobs’s Fashion Week show (a seat once occupied by K-Fed), and then maybe the next season models will sashay down the runway in ripped acid-wash jeggings and slutty hot-pink corset tops that look like birthday cakes. And maybe after that, non Shore-dwelling girls will start going out in booty shorts and high heels with faux Chanel logo bags because they actually think it looks good, while guys won’t leave the house until their hair feels like the crust on a good loaf of sourdough.
But until all that happens, JWOWW, one of the most fashion-forward Shore housemates, seems to be working on a clothing line. Under the suspicious heading “CLOTHING LINE” on her website, she has posted:
Jenni has created the ultimate in fashionable clothing. She will be reinventing the term “Sexy Sophisticated.” Not only will her line be “Edgy” and “Sexy”, but it will make people of all ages and body type feel more confident in “the scene.” This exclusive line will be limited and custom made to your body type.
… Remember you don’t want to be that person at the club that see’s [sic] someone else wearing the same thing …
Unless that same thing is seen on JWOWW herself, which must be why she’s selling her “Infamous Yellow shirt” on her site. It’s unclear how the “top” is custom-made, but if you buy one and take your photo in it and send it to her she’ll post it on her site. Girls can dream.
CLOTHING LINE [Official site]