Many months ago, rumors would surface periodically about Amy Winehouse doing a fashion line. Turns out they are TRUE — she IS. The line is for Fred Perry, will hit stores in October, and is contracted to go for four seasons. From WWD:
In a palette of mostly black and pink, the 17-piece collection includes a girlish twinset; slim, thigh-skimming pencil skirts; capri pants, a mini bowling dress, and Fred Perry’s signature polo shirts (“collars are most definitely raised,” the press release effused).
Wholesale prices range from $32 to $150. Fred Perry’s marketing director, Richard Martin, spoke to WWD at length about the collection, but WiHo isn’t quoted in the story at all. Did she have anything to do with the clothes? If she didn’t, it wouldn’t be great big news in the world of celebrity designers, whose creative process usually mostly involves telling real designers something like, “This ashtray inspired me. Go make my line now.” But they normally pretend like they were heavily involved. Apparently Amy went to three meetings:
“We had three major design meetings where she was closely involved in product style selection and the application of fabric, color and styling details,” said Martin. He added that pieces such as gingham shirts and the Heritage jacket, another label classic, are the foundation of the lineup. On those items, “Amy gave crucial input on proportion, color and fit,” Martin said. “The range clearly has Amy’s handwriting.”
We’re glad Amy’s coming back, if only for the excuse to link to this; and the popped collars are fine for now, but it would be really great if she made, you know, another CD.
Amy Winehouse Teams With Fred Perry on Fashion Line [WWD]