styling in action

Theory’s Insider Looks Now Include Videos

Labels usually employ stylists for their look books — this is not news. But for spring and fall 2010, Theory pulled in seventeen different people to put outfits together for its Insider Looks, including Annabel Tollman, Dani Stahl, Leslie Fremar, Kate Young, and many more. The spring looks all debuted a couple of weeks ago in February, but what we’re getting excited about are the videos that recently debuted on the site. While some just show the stylists talking about what they love, a few offer up tips that are actually useful. According to Tollman’s video, you can wear more than one piece of denim at a time and belting a jacket is a good way to update it. Istvan Francer, who designed the women’s line for Theory, waxes poetic about his love of suits and how to wear one properly (never button the third button). And Susan Joy shows how to wear menswear basics like the boyfriend blazer and an oxford shirt.

Watch Annabel Tollman’s video:

Watch Istvan Francer’s video:

Watch Susan Joy’s video:

Theory [Official site]

Theory’s Insider Looks Now Include Videos