Rachel Bilson has been tapped as Sunglass Hut’s first-ever “eyewear ambassador.” As such, her duties will extend beyond those of a typical celebrity spokesperson (wear product, look pretty — check) to include blogging on the company’s site, hosting online consumer chats, and conducting video podcasts with fellow fashion-y sunglasses collectors like Tory Burch. In an e-mail to WWD, Bilson seems a bit befuddled (and, we imagine, delighted at the free frames rolling in) by her appointment: “I can’t say what makes me a good style adviser for them, but I am a huge sunglasses addict.” If that’s all it takes, we’re serious ambassador material. [WWD]
