Burberry announced today that it will launch a line of makeup in July. While the brand has launched fragrances in the past, this will be the first foray into color cosmetics for the label. Burberry’s creative director, Christopher Bailey, said he wanted to launch the line after being frustrated with caked-on makeup in the wrong colors for his fashion shows, a beauty struggle that happens at Fashion Week and in real life, too. So, in order to fix makeup wrongdoings, he created his own line for the luxury brand. The collection will contain 96 pieces and is inspired by the iconic Burberry trenchcoat. “Like the trenchcoat, it can be worn anywhere and at any time,” he told WWD.
The price for a lip pencil is $24, while a foundation compact is $59. Other products include eye shadow, lip gloss, lipstick, mascara, eyeliner, liquid foundation, powder, bronzer, and blush. British models Lily Donaldson, Rosie Huntington-Whiteley, and Nina Porter star in the Mario Testino–shot campaign wearing Burberry trenchcoats. The line will sell at Nordstrom in the United States and will expand to more stores the following year.