Jennifer Aniston just released the campaign for her new fragrance, Lolavie. And it’s puzzling, because this is a woman whom the tabloids endlessly rake through the coals for nothing more than her singledom. Yet here she is sitting out in the elements on a hard grainy rock, naked and shivering in nothing more than a towel that may have been dragged out of someone’s cat bed. She looks so cold and so … ALONE. She is gorgeous (that hair! those waves! the highlights!) but why so scared? One can say a lot about Kimora Lee Simmons’s fragrance ads, but to her credit, she projects confidence in herself and what she stands for. Why, in the promotional materials for her own brand-new business venture (and good for her!) — which will surely earn her a ton of money — does Jen look so scared? Maybe she can’t shake the potential backlash from yet another celebrity fragrance from the back of her mind.