In today’s second headline about oddly matched fashion-celebrity collaborations (the first would be Rachel Bilson’s new ambassadorship for Sunglasses Hut), Joss Stone, who famously performs barefoot, has signed a deal with Nine West to design shoes.
The 23-year-old soul singer will collaborate with Nine West’s creative director on a capsule collection inspired by the many facets of her personality (their description, not ours) and also her floral tattoos.
Besides the fact that a person who eschews shoes is designing a shoe collection, the whole collaboration is a bit off, owing to the fact that the Nine West Vintage America imprint, which Stone is “designing” under, is based on the idea of “rugged American individualism,” says WWD. And, of course, Stone is a British pop star.
In any case, the Fall 2010 collection is all for a good cause. Proceeds of the $70-to-$120 goods will go to the charity Soles4Souls.
Nine West Inks Deal With Joss Stone [WWD]