The Advertising Standards Agency banned two Louis Vuitton ads in the U.K. today for misleading customers. The images show people who are supposedly Vuitton’s craftsmen doing what looks like hand-stitching to their leather goods. However, Vuitton’s bags and wallets and things are made primarily by machine, not by hand.
The ASA said that although Louis Vuitton provided it with evidence that many ‘hand-crafting techniques’ were used in the production of the bag and wallet, it fell short of what was needed to prove the products were made by hand.
It stated: ‘We noted that we had not seen documentation that detailed the entire production process for Louis Vuitton products or that showed the proportion of their manufacture that was carried out by hand or by machine.
Most Vuitton customers probably won’t stop buying Vuitton products now that they know this information. In the meantime, in their quests to ban misleading ads, perhaps the ASA wants to finally do something about all those images of women who have no wrinkles, kneecaps, body hair, flesh puckering, or other normal physical human traits. That’s creepier and probably worse for society than a handbag fib.