She’s not a necessarily a fashion darling, but Katy Perry’s LED dress was the most talked-about at this year’s Met Gala. A small London-based label called CuteCircuit created the gown for the singer after her stylist saw one of their dresses at the Museum of Science and Industry in Chicago. Designer Francesca Rosella founded the label in 2004 after her former employers, Valentino and Esprit, passed on her light-up designs. She believes technologically enhanced apparel is the future of fashion for celebrities and normal people. Though Perry’s dress was a custom creation — “couture” as Rosella says — CuteCircuit makes a ready-to-wear collection that ranges from about $135 to $450. The LEDs in those clothes just require a watch battery. Remove it and you can throw the stuff in the washing machine. And then the dryer.
Katy Power [NYM]