A recent ad posted to Craigslist called for real non-model people for Dove’s “Real Beauty” campaign. Only the company seemed to be looking for the most perfect real women they could get, who had “flawless skin” and “no scars.” But in a statement, Dove says the casting call — which has since been taken down — wasn’t “approved”:
“Unfortunately, this casting notice was not approved by the brand or agency team and did not reflect the spirit of the brand team’s vision. We appreciate that this has been brought to our attention, and we are taking the necessary steps to prevent this from happening in the future. We believe our images demonstrate that real beauty comes in many shapes, sizes, colors and ages and we remain committed to featuring realistic and attainable images of beauty in all our advertising.”
They added that they have shot women with tattoos before, as this old Real Beauty ad clearly shows.
Dove ‘Real Women’ Craigslist Ad a Mistake: ‘Not Approved,’ Says Brand [StyleList]
Earlier: Dove Seeks Women With ‘Flawless Skin’ and ‘No Scars’ for Its Next Real Beauty Campaign