The latest fauxlebrity sure to embarrass and devalue the business of making clothes by collaborating on a clothing line is The Situation, on streetwear label Dilligaf by Bohica Bill. The Situation’s “couture line of high-quality wearable art … will include T-shirts, sweatshirts and accessories, featuring his own fresh artwork and the brand’s signature and obscure acronym, Dilligaf.” The label’s president, Jodi Massry, explains in a release:
“Mike ‘The Situation’ embodies our irreverent approach to life. He lives the ‘let’s not take things so seriously’ mentality every day. Dilligaf’s followers and the Sitch are kindred spirits . His style is unparalleled, his creativity unending! We are thrilled to have formed this partnership.”
Thrilled. Desperate. Embarrassed. It all just runs together like a bad tattoo print these days. And just watch as the media engages in a fierce fight for an exclusive first look at the collection.