L’Oréal Taps Haul Vloggers for New YouTube Channel

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L’Oréal is launching a YouTube style channel, but rather than hire professional makeup artists to showcase its products, the brand has tapped the world’s most ravenous cosmetics consumers: haul vloggers! Destination Beauty debuts tomorrow, and will feature content from YouTube makeup stars KandeeJohnson and Panacea81. Get ready to see your favorite L’Oréal products discussed in obsessive detail.

L’Oréal Taps Haul Vloggers for New YouTube Channel