When the fashion industry says curves are in, it’s about as convincing as a Jersey Shore cast member saying one of their core personal values is putting the needs of other people before their own. That trench-coat label London Fog hired Mad Men’s Christina Hendricks, who is famous for her voluptuous figure, to star in its fall ad campaign doesn’t necessarily change that. But it’s still refreshing that out of the hundreds of big new ads breaking this fall, one more can be added to the small handful that cast women who measure more than 34 inches around their hips. London Fog’s coats have appeared on Mad Men. The label’s previous faces include Gisele and Eva Longoria with Tony Parker.
Here is some fun B-roll of Hendricks’s shoot for you to enjoy.