Lots of news on the Marc Jacobs real-estate front: Yes, West Village residents are probably still not over the allegedly seriously inconvenient foot traffic the label’s Marc by Marc Jacobs Accessories store on Bleecker Street has attracted. But they can untwist their panties for now, because the store just had a bit of a face-lift and reopens today as a Marc Jacobs Accessories store, which will presumably sell handbags for the rich instead of key chains for the masses. And they might not have to worry too much about the new Bookmarc store, which opened this weekend, attracting a similar following because, well, how many people buy and like to read books nowadays?
That said, there are lots of non-literary items to enjoy in Bookmarc, such as key chains and journals with cheeky phrases like “Moby’s Dick (LOL)” and “The Gay Gatsby” printed on the covers. The store also plans to have book signings, and a singer performing in October, so maybe this will be the hottest storefront since Baked by Melissa opened in Soho and made the world feel better about eating cupcakes just because theirs are tiny, even though when combined would be just as caloric as eating an actual cupcake (but whatever, because tiny things are the best)!
It’s too soon to tell if miniature foods will become part of the Marc Jacobs Inc. purview, but the brand is getting into food. Marc Jacobs’s business partner, Robert Duffy, told Racked NY that a Marc Jacobs café is in the works and it won’t open on Bleecker — Duffy said they’re looking “uptown,” but provided no further details. Since there are no Marc Jacobs stores uptown, it sounds like this café will be a stand-alone operation, rather than just cramming itself into an existing store. And the menu already has so much pun potential! Marcaroni and cheese, honey buns, meatballs …
Exclusive: Marc Jacobs Cafe Coming to Uptown [Racked NY]
Exclusive: Marc Jacobs’ Bleecker Street Bookmarc is Open [Racked NY]
Marc by Marc Jacobs Accessories Closes Down [Racked NY]