“Julianne Moore. I’ve been dying to say those two words for two months,” said Talbots chief creative officer Michael Smaldone. The retailer announced today that Moore will star in their spring 2011 campaign, which encompasses a catalogue and ads. But what about Linda Evangelista, whose fall 2010 Talbots campaign marked the beginning of the company’s relaunch strategy? Smaldone explained that they wanted someone a bit less “severe.”
A lot of women recognized Linda Evangelista as a woman they knew. The reaction was tremendously positive. We wanted it to be dramatic — we wanted it to turn a lot of heads, which it did. We were more severe on purpose … I think Julianne Moore will soften our look.
So, no lion cubs or nudity, then.