H&M, you minx. An ad for the highly anticipated Lanvin collection hitting stores November 23 is out — and ahead of the release of images of the full collection, which will occur November 2 online in a short film. H&M previously blurred out clothes (or nudity — one can never be too sure) in a viral video plugging the collection. David Sims shot the campaign, which stars, from left to right in the ad, Hannelore Knuts, Jane Schmitt, Tati Collitar, and Natasha Poly. Schmitt, you’ll notice, is older than her fellow models, perhaps Lanvin and H&M’s appeal to women who love Lanvin. After all, Lanvin is a label for women, not just girls, if any label ever was. A commenter on the Fashion Spot noticed that these H&M looks hark back to Lanvin runway looks from the 2009 pre-fall, spring 2009, and fall 2008 collections.
Pre-fall 2009 (left two), fall 2008, spring 2009.Photo: Imaxtree, Lanvin