Gap creative director Patrick Robinson recently said, “Heritage doesn’t turn me on — it’s about America today,” even though fashion trends everywhere indicate it’s about America of yore. Anyway, his baby division includes a $16.50 onesie illustrated with what looks like a Chanel bag, which is not American but could be considered heritage. Gap’s seeming inconsistency aside, maybe the piece is yet another sign of the rising baby obsession with materialism, with all these new luxe baby lines like Gucci and Stella McCartney launching. Makes sense in a recession: It’s much harder for a baby to be gauche than for a grown person to be. [Imaginary Socialite]
