Yesterday it became pretty clear that the only people who like the Gap’s new logo are the people who work at the Gap. Gap has absorbed this information pretty quickly for the sort of giant corporation that tends to be slow-moving, and has taken to the Interwebs to fix the problem. They remain upbeat on their Facebook page:
Thanks for everyone’s input on the new logo! We’ve had the same logo for 20+ years, and this is just one of the things we’re changing. We know this logo created a lot of buzz and we’re thrilled to see passionate debates unfolding! So much so we’re asking you to share your designs. We love our version, but we’d like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project.
They had us at “crowd sourcing.” Anyway, we’ve spent many hours thinking long and somewhat hard about what the Gap should do to regain the retail glory it enjoyed in the nineties and early 2000s. And we think what it’s missing most is a sense of plain fun. Something that says, “Come into this store and YOU WILL HAVE FUN!” Since they can’t just start handing out free booze, and Abercrombie already had the brilliant idea to put hot half-naked people in their store doorways, they need some other kind of symbol out front that instantly transmits this message to potential customers. Such as: