The collaboration to end all collaborations, Lanvin for H&M, will be unveiled to the public in an online video on November 2, which will presumably prevent us damned bloggers from sneaking the look-book images up early. In a new sort of marketing campaign for the chain, H&M is gradually drumming up excitement for the line with this hyper-controlled Internet-video content leading up to the major November 2 one. In the latest installment, model Natasha Poly talks to the camera about the line on the set of the campaign shoot. However, her torso and images of what look like models wearing the line are blurred out. H&M must really, really not want any of us to see so much as a hem of the line now. Either that or the models are naked.
