The celebrity tabloids know there are two nearly guaranteed ways to drive cover sales: either a story involving Kim Kardashian, preferably getting naked or involved in something else somewhat sexual in nature, or with stories about famous people involving pregnancy or babies that have already been born. Having done the Kardashian option last month, W turns to babies this month, with Katherine Heigl on the cover with her daughter. Editor Stefano Tonchi expressed that he didn’t want to do the kinds of covers everyone else is doing, and though his have been provocative and of the people magazine editors seem to agree America cares about, they have been shot differently, we suppose. However, there is one thing every fashion magazine needs, and that is images of a hot, pregnant, naked famous woman. W hired Patrick Demarchelier to shoot Miranda Kerr.
Photo: Patrick Demarchelier for W