Avril Lavigne Is Trying to Be the Next Jessica Simpson of Celebrity ‘Designers’

By

You might think Avril Lavigne would feel fortunate to find her Abbey Dawn juniors’ line for sale in Kohl’s, the same store that also offers a line by Vera Wang. But the 26-year-old, who now has her own fragrance, is moving on because she wants to make her clothes available to the entire world. While you probably forgot Kohl’s even carried Abbey Dawn, on Friday Lavigne will press forth with international expansion by launching her e-commerce site; in a month she’ll begin wholesaling to boutiques, such as Trash & Vaudeville in New York. WWD reports that the quality of the goods is supposed to improve while prices will go up.

Though Lavigne has been out of the spotlight since her last album came out three years ago, she’s hoping she can use her new album coming out in March to promote her clothing line, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

vigne has been out of the spotlight since her last album came out three years ago, she’s hoping she can use her new album coming out in March to promote her clothing line, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

en out of the spotlight since her last album came out three years ago, she’s hoping she can use her new album coming out in March to promote her clothing line, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

e spotlight since her last album came out three years ago, she’s hoping she can use her new album coming out in March to promote her clothing line, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

since her last album came out three years ago, she’s hoping she can use her new album coming out in March to promote her clothing line, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

st album came out three years ago, she’s hoping she can use her new album coming out in March to promote her clothing line, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

e out three years ago, she’s hoping she can use her new album coming out in March to promote her clothing line, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

years ago, she’s hoping she can use her new album coming out in March to promote her clothing line, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

he’s hoping she can use her new album coming out in March to promote her clothing line, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

she can use her new album coming out in March to promote her clothing line, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

her new album coming out in March to promote her clothing line, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

m coming out in March to promote her clothing line, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

in March to promote her clothing line, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

promote her clothing line, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

clothing line, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

ne, and vice versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

versa (some of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

of the T-shirts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

irts have “What the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

hat the Hell” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

” — the name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

e name of her first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

r first single — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

le — written on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

ritten on them, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

em, you see). But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

. But if you think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

think that her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

her album will be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

ll be a dud and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

and that this will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

s will inform the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

m the success of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

s of her apparel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

arel forays, think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

think again. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

. Even if the album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

e album flops, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

s, this doesn’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

n’t mean her clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

clothing line will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

ne will flop, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

, too. Just look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

look at Jessica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

ica Simpson, whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

whose music and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

and reality-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

-television careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

careers have petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

petered out, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

, while she overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

overlords a nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

p://nymag.com/daily/fashion/2010/12/jessica_simpsons_fashion_empir.html”>nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

m/daily/fashion/2010/12/jessica_simpsons_fashion_empir.html”>nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

ion/2010/12/jessica_simpsons_fashion_empir.html”>nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

jessica_simpsons_fashion_empir.html”>nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

sons_fashion_empir.html”>nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

_empir.html”>nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

>nearly $1 billion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

illion clothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

lothing empire. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

re. This kind of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

d of longevity and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

ty and wealth in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

h in the clothing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

thing industry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

ry is what Lavigne and her manufacturer, Blank Generation, are eyeing.

avigne and her manufacturer, Blank Generation, are eyeing.

er manufacturer, Blank Generation, are eyeing.

rer, Blank Generation, are eyeing.

eneration, are eyeing.

re eyeing.

r/>

ote>

Travis Anderson, the co-founder of Blank Generation, said his goal is to build a collection that emphasizes good design. Lavigne collected the funky shoes from Blank Generation’s Iron Fist brand before she teamed up with the company.

“We’re trying to establish Abbey Dawn as a brand above and beyond Avril Lavigne the personality,” said Anderson, estimating that first-year sales will be less than $20 million. “I’d like to establish it as a formidable streetwear line than a flash-in-the-pan celebrity line that goes in one retailer and out the other.”

Lavigne’s products range from loungewear to wallets and handbags to regular clothing to swimwear to shoes. But she is also launching tees, hoodies, and caps for men, which she says were inspired by what her band wears. Well, aren’t they in luck — now they have something to shill-wear when they tour with her.

Avril Lavigne Sings New Fashion Tune [WWD]

Avril Lavigne Is Trying to Be the Next Jessica Simpson of Celebrity ‘Designers’