Bebe launched its Kardashian line only earlier this year, but with a new year must come new things, new lines, and perhaps new reasons to question fame. Bebe president Emilia Fabricant told WWD at the preview for the forthcoming Kardashians by Bebe line — which was held in L.A., of course — that she was unsure of how long they’d slap the sisters’ name on the product:
“The sisters do still have relevance,” said Fabricant, “but at Bebe we need to move with fashion and we want to be first in the fashion world with everybody else and not fall behind. We are definitely assessing the situation.”
The girls were showing a fifteen-piece resort collection, priced from $119 to $129. Fabricant said the stuff is “something the sisters would wear on vacation.” Oh vacation — so fleeting! In other news: Bebe carries resort collections.
TIME’S ALMOST UP? [WWD]