Today at 6 p.m. Paris time, noon NYC time, stylist Nicola Formichetti’s first runway show for Thierry Mugler walks at Paris Men’s Fashion Week. Formichetti has released four stills from a Mariano Vivanco–directed film of his new muse, Rick Genest, who goes by Rico, wearing the collection in what may be fashion’s Social Network. The stylist discovered Rico on Facebook and knew instantly that he had to make him a part of his men’s debut. “After friending Rico via Facebook and learning that he couldn’t get a passport soon enough Nicola flew to Montreal, where Rico lives, and shot the film,” a press release explains. The film will come out on Mugler’s site 24 hours after the runway show (that’s tomorrow at noon Eastern time), while there will be no live stream of the show today.
A highlight of the show, aside from the clothes and models possibly pulling their faces off as the stills seem to foreshadow, will be the music, which was directed by Lady Gaga. She did a special remix of a track from her album — “Born This Way,” coming out in May — just for the show. Formichetti describes it in WWD as “very, very hard, but pop at the same time … It’s really amazing.”