You might think that if the Bounty Hunter didn’t put Gerard Butler in touch with his feminine side, his endorsement deal with L’Oreal will. But not according to Butler, who says endorsing the beauty product giant’s skin-care products will actually make him manlier. “He’s like the ultimate dude you want to be,” Butler says in behind-the-scenes footage from the commercial shoot, in which he describes his character as a womanizing, poker-playing action star. “He’s a dude. He’s a man’s man,” he continues. Who’s the one unsure of the manliness here? Us or him? See the manly way to sell skin creams in the video.