campaign trail

Watch Models Dance Twitchily to Ratatat in Prada’s Latest Campaign Video

Prada just released its spring campaign video, and rather than film models traipsing through a forest or plodding wistfully around an abandoned mansion, the brand went with a more lively approach: fashion dance party! Those neon fur boas were made to be shaken, as Tati Cotliar, Kinga Razjak, Arizona Muse, Mariacarla Boscono, and Zuzanna Bijoch prove while moving twitchily to Ratatat. Of course, the commerical’s release wasn’t the only big news for Prada this weekend: The brand also staged a fashion show in Beijing for China’s famous and fabulously wealthy, although, sadly, it doesn’t look like any of the models busted out their dance moves on the runway.

[Fashionista and WWD]

Watch Models Dance Twitchily to Ratatat in Prada’s Latest Campaign Video