Dior Homme designer Kris Van Assche: “I used to talk a lot about Buenos Aires and I even went there for castings. It was the time where I had difficulties finding models in agencies since I didn’t relate at all to this form of ‘heroin chic’ that was going on. On my search for this “modern beauty” I ended up in Buenos Aires where men wear their shoulders back and their chin up. That just seemed to correspond better to the Dior clothes. Later, I was in Moscow, Riga, Kiev, and even Rajasthan always with this search for modern faces and attitudes. Though I must add there is a return to more ‘beautiful’ guys in the agencies which makes castings more easy.” [Dazed Digital]
Dior Homme, fall 2011.