George Malkemus, the CEO of Manolo Blahnik, gave that quote to The Wall Street Journal, which just published an exposé of one of the great secrets of the fashion world: Malkemus and the other top-ranking executive at Manolo Blahnik, vice-president Tony Yurgaitis, run a dairy farm. Called Arethusa, it produces milk that’s allegedly finer and certainly costlier than most. Its 23 retail accounts include Whole Foods, where you can buy a half-gallon for $4.49 — or more than twice the national retail average.
What you’re paying for, as with a Manolo Blahnik shoe, is quality. This isn’t fast milk produced without thought or imagination by ripping off another dairy farmer’s design — this milk comes from well-bred, very well-cared-for cows that are treated like ladies.
