are sheep the new cats?

Why Use Models When You Can Use Sheep?

By , the Cut’s financial-advice columnist.  In addition to “My Two Cents,” she writes about work and parenting for the site. Previously, she was the senior features editor at Harper's Bazaar and a senior editor at the Cut. She was also the editorial director for MM.LaFleur. Her work has also been published in Glamour, Art in America, Politico, and other places.
Wool sweater: model's own.
Wool sweater: model’s own.

Sheep are shaping up to be this season’s breakout animal, so it’s only fitting that Pringle of Scotland, the original ovine-lover, has done away with sheep’s accessory status altogether in a new ad campaign. Tilda Swinton will return to their ads this fall, but for now, photographer Andreas Hempel shoots our woolly friends posing majestically on the Scottish coast.

Pringle of Scotland Campaign by fischer Appelt furore [Design Scene]

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Why Use Models When You Can Use Sheep?