Andy Roddick has endorsed Lacoste for six years and counting. He’s the face of their cologne, wears the alligator logo everywhere, and sits front-row at their fashion shows, even when he’d clearly rather be home trying to forget about the U.S. Open with a six-pack of beer and Brooklyn Decker. Now, just in time for tennis-tournament season, he’s collaborated on a range of men’s tennis gear, which features his autograph and a small embroidered silhouette of a tennis player (him, supposedly) mid-serve. “Is it tacky to wear your own collection all the time?” he mused jokingly to WWD. (We’re guessing his contract doesn’t give him much of a choice.) The line drops on July 1.