By joining up with eBay, American Apparel will hopefully boost its Internet sales, which currently make up less than ten percent of the company’s revenue. It’s also good for eBay, supposedly, because they’re trying to target the tech-savvy 18-to-25-year-old market, which makes up American Apparel’s core demographic. Although American Apparel will have to pay a commission for all sales brokered through eBay’s interface, they expect the deal to generate “several million dollars in sales within its first year.” Which, needless to say, Dov Charney could really use. The partnership is tentatively scheduled to launch on September 1.
Dov Charney. Photo: Stephen Shugerman/2005 Getty Images