This Saturday from 9 a.m. to 6 p.m., Express will attempt to set a new Guinness world record for the largest number of people modeling on a catwalk. The current record is held by Galeries Lafayette, a French department store that staged a fashion show with 521 participants in September 2010. According to their press release, Express will set up their catwalk in the middle of Times Square, where it’ll be open all day for members of the public to strut down while getting their pictures taken. Participants will receive a free photo of themselves (with STRONG encouragement to upload it onto “their favorite social media site,”) as well as an Express T-shirt printed with the words “I Was a Model for a Minute.”
Of course, all this fuss is really just a warm-up for Express’s actual runway show at 9 p.m., which will feature actual models wearing the actual Express holiday collection. Pictures from the show will apparently be used in the holiday 2011 marketing campaign, so even if you choose air conditioning over Saturday’s festivities (forecasts are currently predicting a high of 97 degrees), you’ll presumably see photos in Express store windows in a few months.