The September issue ad figures are out (well, mostly), and they’re not terribly revelatory. Although Glamour’s ad pages didn’t significantly increase from last year’s September issue, they were apparently profitable enough to break the magazine’s previous revenue records. Elle was the only fashion title whose September ad pages decreased, dropping 6.8 percent to 350 pages, which could be partially attributed to an unusually high number of ad pages last September due to their 25th-anniversary edition. Luxury-heavy magazines saw modest gains: W was up 3 percent to 255 pages, while Harper’s Bazaar increased 2.2 percent to 308 pages. Meanwhile, Lucky jumped 8 percent to 189 pages and Marie Claire was up 16.8 percent to 190 pages. Vogue’s numbers won’t be released until tomorrow.
Fashion Titles Chart Modest Gains for September Issues [Adweek]